Investing in customer relationship like giving out branded souvenirs to your customers might seem meaningless at first and even in the short term will show no sign of effectiveness.
Souvenirs like branded kitchen apron given to a customer who likes cooking or a branded coffee mug gifted to a customer who likes drinking coffee. You can be sure that as the customer continues to use souvenirs printed with your brand in his or her every day life, relationship is bound to be built. And that is when a customer can travel over a long distance just to do business with you.
In the long term, investment in customer relationship will make you spend little or nothing at all on advertisement because at that level your customer base is wide enough to sustain your business.
Why is customer relationship important?
Long-term success:
Strong customer relationships are key to a business’s long-term success.
Customer retention:
Customers who feel secure and connected with a brand are more likely to return.
Repeat purchases:
Customers who are loyal are more likely to make repeat purchases.
How to build customer relationships?
Get to relate with your customers:
Ask about about their goals, values, and motivations in order to provide products and
services that can be of value to them.
Maintain Consistent Communication:
Respond quickly and be respectful of their time.
Create experiences for customers based on what you learn about them.
Offer incentives:
Provide discounts, special offers, or other rewards.
Ask for feedback:
Use surveys or other methods to learn what customers think about your business so you can
improve upon your service delivery.
Address Customers’ issues promptly:
Provide solution to short-term problems and work on long-term solutions to deal with the challenges.
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