How Lanyards Branding Can Transform Your Business

4 Benefits of Using Lanyards in Businesses

Whether you’re placing your first ever order, or ordering lanyards for the first-ever time, you’ll need to make sure you’re ordering the right type that suits all your needs. To help you with this, here is a guide to some of the benefits of lanyards.

Good for Security

Using lanyards can lower the risk of a security breach because they can be personalised with logos, text, and images. Intruders can be quickly identified simply by checking if they’re not wearing a lanyard. In the workplace, it’s common for staff to use lanyards along with an ID badge that also allows access to different parts of the building. It’s even possible to use lanyards of different colours for different people within a building, improving security even further. Security personnel immediately know who people are and whether they’ve signed in correctly.

Encourages New Sales & Better Profit

Many companies continue to use old school marketing tactics to build sales and improve their profits. While printed lanyards somewhat fit into this category, they are highly visible and leave a lasting impression on a customer. This can lead to further sales, despite not always being obvious.

Enhances Brand Visibility

Considering that many businesses struggle to stand out amongst their competition, using lanyards is one way to achieve this. Staff who are regularly speaking to customers should wear a custom lanyard featuring the company logo, name, and text. This alone can massively improve brand visibility.

People Take Notice

Lanyards are always visible at eye level, so when a member of your team is speaking to someone else, they can’t fail to notice. In other words, the prospect might leave not knowing the person’s name but is sure to remember the branding or company. And considering all the places a staff member may visit day today, it’s surprising just how many people can get exposure.

If you are ready to increase your brand visibility, order lanyards now from Our Online Shop